Steps to improve email support of your business

Satisfying customers, goes a long way in building trust, creating business and ensuring success for a brand.  Take this into consideration, before you start off to build a brand. Email support plays a crucial role in addressing customer queries, suggestions, comments, feedback etc.

Here, we will take a look at some tips on how to improve email support for your business:

Start by improving the first contact: Better than leaving your customer in the lurch, unaware if their feedback or query reached you. Make sure to send a response or follow up mail, making sure to not make it more mechanical. It could be an auto responder acknowledging their purchase, or a mail informing them that you would be addressing their query at the earliest. But maintain the conversational tone.

Streamline customer feedback: Seeing as how email is still a popular medium to receive customer support and feedback and most of your customer responses are send via mails, it will be best if you can keep your team informed of it. Ensure that the team you hire is tech savvy smart people who cater to customer service reducing time and effort to deliver a satisfactory solution.

Be quick with responses, make it meaningful: Make sure to answer a query at the earliest, wasting no time. Quick response normally means our commitment to serving the customer. At the same time, the response should be meaningful rather than lame auto-responses.

Give power to the staff to deliver: We give the ultimate decision making power and tools to solve a customer’s query, so that we can aim for their satisfaction. This, in fact helps to deliver solutions to the customers faster.  

Use customer support services to upsell or cross sell:  You can go on to sell another of your product or service, if your customer is happy with you and you find opportunity to sell to them or if they have got some unmet need, which you can help satisfy. When you find opportunity to deliver more value to the client, make sure to do it.

Offer freebies or discounts, with the aim to increase sales: It is seen that often people are piqued by offers and freebies that they get in their emails. One way to ensure customer satisfaction is to keep them happy, offering them coupons and discounts in their emails. Send out targeted emails to customer, existing and prospective.

Thus, you can infer from here that email support actually works in increasing not only rates of customer retention but also in increasing business profit and revenue.

For more clarification send mail inquiry to sales@truppglobal.com